This is a great piece written by SSH partner Stephanie Levin on the skills required for the new breed of Accountant and her top tips on how to build and maintain successful client relationships.
My clients know I am available before 9am and after 5pm and they know that I care about their business. Some days I am their tax adviser, some days their counsellor. I know when their VAT is due but I also know their children’s names. I regularly meet one client to discuss profitability reports but always between the school runs. The new breed of accountant needs to get to the heart of a business, to be able to discuss and drive strategy, to advise on operations and to revisit forecasts, to speak to client’s bank managers and other key stakeholders